There is more to your logo that the design. Your business logo is your company’s powerful identifier, the first marketing tool. The tool helps you to create an impressive first impression and the point of connection with potential clients.
If potential clients connect with your logos, there is a likelihood they will open to what you offer. Finding the logo that sticks in the minds help your customers associate your company with reliability, commitment and trust. If you decide to change the previous one, make sure your customer can associate with it.